Process

I began by researching Goody Blue Pop, other companies like them, and how they stand out. I spent a lot of time on their website to make sure I understood both the company and those who would buy from them.

With this research fresh in my mind I brainstormed and created a list of buzzwords.

The next step was to start thumbnailing, getting the concepts out on paper for both the spread ad and the Instagram ad. From there I chose two of each to rough-out and from that group I chose my final concepts.