Process

I began by brainstorming ideas for new restaurant names then once I had a good list going with various types of restaurants; high-end, boutique, etc. I also created a few moodboards for different types of restaurants.

I met with my professor and we decided that Little Bee Bakery was the best on my list and that my second moodboard would go best with that name and type of establishment. 

From here I started thumbnailing logo ideas. I met with my professor once again and we selected the best concept to continue forward with. I then digitized the logo and began thinking about touchpoints.

I decided that a menu and uniform were things that I would absolutely need right away, then realized a delivery vehicle, as well as some sort of advertisement, would be needed as well.