Process

I began by researching the company and the industry they are working within. I spent a lot of time on their website and researching honey elsewhere to make sure I understood both the client and those who would buy from them.

After researching I brainstormed and created a list of buzzwords and taglines. 

The next step was to start thumbnailing, getting the concepts out on paper. From there I chose a few to rough-out and from that group I chose my final concept.