Process

I started the process by coming up with some different hygiene product ideas and brand names and creating thumbnailed logos for them. I chose a few that I thought would work best and started digitizing them. At this point, I met with my professor and we decided together that Daydream Facial Cleanser was the strongest of the group but he suggested we make some small changes to the cloud ‘m’.

After many emails back and forth with different renditions of the ‘m’ we finally got to my final design.

The next part of the project was to design the packaging for the brand. I needed three products that would go into their own package but come as a set. I decided to do an exfoliating cleanser, hydrating cleanser, and a daily moisturizer.