Process

I started the process by coming up with some beverage brand names and creating thumbnailed logos for them. I chose a few that I thought would work best and started digitizing them. At this point, I met with my professor and we decided together that Chameleon Soda was the strongest of the group.

My next step was to create the logo digitally and fine-tune its design.

The next part of the project was to design a table tent. I came up with three different table-tent layouts and chose the one that best fit the look and feel of the brand and digitized it.

The third part of the project was to create the packaging for the product. I decided a glass bottle so the consumer can see the color-change part of the drink would be imperative. I sketched out some label ideas and met with my professor once again to discuss which designs were and were not working.

The final step of this project was to create the promotional clock. I started this off by thumbnailing as well, then worked with my professor to make the selection of which to start building digitally.