Process

I began by researching Shy Wolf Sanctuary to understand what drives them. I spent a lot of time on their website making sure I get the whole idea of what they stand for and the specifics of what they do that makes them stand out.

With this research fresh in my mind I brainstormed and created a list of buzzwords as well as a pro and con list and a simulated dialogue about the sanctuary.

The next step was to start thumbnailing, getting the concepts out on paper for the Keyframes of a television ad. At this point I worked with my professor to choose which set of Keyframes was the most successful and to how move forward from there by creating roughs of them.