Steam

The gaming community, though often creating meaningful relationships between players, has an ongoing issue with toxicity. Steam’s rebrand encourages new players to join while also maintaining the trust and loyalty of the existing users. Updating the look and feel to make the platform more beginner- and user-friendly as well as easier to navigate to not only invite new players but also ease the pain-points of the existing users. The refreshed look and feel will create more positive and meaningful discussions and make building connections between players easier than ever.