Le Bon Macaron

Le Bon Macaron is a small local chain that aims to bring a personalized bit of French culture to the neighborhood. They offer a positive and refreshing food experience, and each unique flavor is created with an abundance of delicate care to curate the perfect experience for their customers. The visual language of this rebrand was chosen to mirror that specificity; to be simple yet intentional with a soft, limited color palette and a clean and positive feel.